Summary
This guide outlines the preparation strategies for the Walmart shopping event scheduled for July 8-13, 2025. It details the necessary steps to ensure effective inventory management, advertising, and pricing alignment with Amazon to prevent customer loss to lower-priced competitors. The document emphasizes the importance of planning budgets and bidding strategies, as well as optimizing product detail pages to be retail-ready. It also discusses the significance of keyword harvesting for strategizing and tracking competitive insights. The guide presents strategies for balancing competitiveness during high-traffic days, including the use of different ad types and dayparting techniques to manage costs. Additionally, it highlights the need for ongoing monitoring and adjustments to campaigns, including re-engagement strategies post-event. The document serves as a comprehensive resource for brands looking to enhance their performance during significant sales events.
