Summary
This case study outlines the monetization strategy employed by Netmums, a parenting network, to enhance revenue from their online forum. The document describes the challenge faced by Netmums in manually creating affiliate links for product recommendations within their forum, which receives significant traffic and engagement. The solution involved the implementation of Skimlinks, a tool that automates the creation of affiliate links from product mentions. By integrating Skimlinks, Netmums was able to convert over 30,000 unique product references into affiliate links without manual intervention. The results demonstrated a substantial increase in affiliate sales, with more than 110,000 products sold through the forum. The case study emphasizes the importance of selecting a monetization solution that aligns with the operational needs of the organization while maintaining a positive user experience for the audience.
