Blue Cross Blue Shield of Louisiana SmartSimple Case Study

This case study outlines the implementation of SmartSimple Cloud for Corporate Social Responsibility by Blue Cross and Blue Shield of Louisiana (BCBSLA), a client since 2020. The document details BCBSLA's various giving initiatives, including event sponsorships, matching gifts, and grants, managing a total of $6.8 million in contributions in 2022. The challenges faced prior to adopting SmartSimple included difficulties in benchmarking their contributions and the need for a user-friendly CRM system. The case study explains how SmartSimple Cloud addressed these challenges by providing a customizable, centralized platform that enhances data accessibility and streamlines processes. Key features of the system include a grantee portal, multiple application management, elimination of paper-based processes, and comprehensive reporting capabilities. The document also highlights the positive feedback from BCBSLA's leadership regarding the improved efficiency and customer support received from SmartSimple.