RubinBrown Business Advisory Services Case Study

This case study outlines the collaboration between SmithDigital and RubinBrown, focusing on the revitalization of RubinBrown's Business Advisory Services team digital presence through a comprehensive inbound marketing strategy. The challenge faced by RubinBrown was a significant decline in lead generation due to ineffective digital marketing efforts, which resulted in poor Google rankings and low website traffic. SmithDigital implemented a multi-channel approach that emphasized search engine optimization (SEO) and lead generation, utilizing tools such as HubSpot and buyer intent data from platforms like ZoomInfo and 6Sense. The results demonstrated a substantial increase in organic sessions and keyword rankings, leading to the creation of a multimillion-dollar pipeline for RubinBrown. The partnership not only restored search visibility but also established a predictable flow of high-quality leads, positioning RubinBrown for sustained growth in ERP consulting and advisory services.