ITV Case Study on Sales Operations Integration

This case study documents ITV's approach to streamlining sales operations through the integration of SnapLogic into their existing systems. ITV, the largest commercial television network in the United Kingdom, faced challenges with their previous integration tool, which limited their ability to connect data effectively within Salesforce. The case study outlines how ITV's Application Service Delivery Manager, Phil Maguire, identified the need for a more efficient integration solution to empower their sales team. By implementing SnapLogic, ITV was able to replace their legacy integration platform and build Salesforce integrations in just three days. The new system allowed for real-time data access, significantly improving the sales and fulfillment process. The case study details the business results achieved since the integration, including enhanced productivity for over 90 salespeople and the ability to automate data uploads, thereby supporting ITV's broader digital transformation goals. The ongoing efforts aim to further connect Salesforce with their new ERP system for improved analytics and reporting.