SOCi

Overview

SOCi is a software company based in the United States, founded in 2012, with a workforce ranging between 501 and 1,000 employees and an annual revenue of approximately $30 million. The company specializes in providing solutions that enhance customer engagement and marketing for local businesses. SOCi's recent publication, the 2024 Consumer Behavior Index, highlights consumer preferences and behaviors regarding interactions with local businesses. The survey, which gathered insights from 1,002 U.S. consumers, reveals that a significant majority frequently search for local businesses online, with a notable emphasis on the importance of responsive communication and online reviews. Key findings suggest that consumers prefer businesses that maintain active and helpful online profiles and that timely responses to reviews can significantly impact customer satisfaction. This document underscores SOCi's focus on nurturing customer relationships through effective online engagement and the strategic use of consumer feedback to improve local marketing practices. The company operates within the broader software and marketing services sectors, aiming to support businesses in optimizing their customer interactions.

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