2025 Digital Marketing and Customer Experience Survey Report

The document is a survey report detailing insights from over 2000 marketing decision-makers across South Africa, the USA, and Australia. It outlines various consumer behaviors regarding digital marketing and customer experience in 2025. Key findings indicate that Google remains the dominant search engine, preferred by 97.69% of users, while SIRI has gained traction with 14.6%. The report highlights that 68.94% of respondents frequently search for restaurants, emphasizing the importance of online visibility for businesses in the food industry. Additionally, 91.32% of users favor Google Maps for navigation, and 92.55% prefer brands with updated store locators. The report also notes that 61.68% of users suggest updates to business listings, and 75.07% prefer online booking methods. Overall, the findings underscore the critical role of digital platforms in shaping consumer interactions and preferences.