Platform Fluency Cheatsheet for Social Media

This guide provides a comprehensive cheatsheet for managing social media platforms effectively. It outlines the top-performing formats, voice registers, algorithm signals, posting cadences, and native features for platforms such as TikTok, Instagram, LinkedIn, and Facebook. The document emphasizes the importance of aligning content execution with platform-specific best practices. It introduces a three-lever quick-fix approach focusing on format, voice, and timing to enhance social media performance. Each lever is described in detail, with actionable steps to identify gaps in current execution and improve content strategy. The guide also includes an audit scoring reminder to help users assess their performance across these levers, indicating when immediate corrective action is necessary. Additionally, it highlights the primary and secondary signals that each platform's algorithm rewards, providing insights into optimizing content for better engagement.