ManageMowed Franchise Pilot Case Study

This case study details the 90-day pilot program conducted by ManageMowed, a commercial landscaping company, in collaboration with SocialMadeSimple, a digital marketing agency. The primary objectives of the program were to increase brand awareness, drive new business, and recruit potential franchise owners across four locations: Richmond, Oklahoma City, Charlotte, and Henrico. The study outlines the strategies implemented, including lead generation ads and boosted social media posts, which were designed to enhance visibility and engagement. During the pilot, various metrics were tracked, such as total impressions, reach, and leads generated. The results demonstrated a significant reach and engagement through targeted advertising, with a focus on small business owners and property managers. The case study also highlights the effectiveness of using SocialModo, a platform that allows franchisees to manage their content and campaigns efficiently. The findings provide insights into the advertising strategies that can be utilized for franchise development in the landscaping industry.