AI Transformation in Nordic Work Life 2026

This research report presents findings from surveys conducted by Kantar Media involving over 3,000 knowledge workers across Denmark, Finland, and Sweden. The surveys, carried out from October 30 to November 11, 2025, reveal significant trends in the adoption of generative AI (GenAI) in Nordic workplaces. Denmark has emerged as the leader in GenAI usage, with 65% of workers using AI at any frequency and 24% using it daily. Finland and Sweden follow with 62% and 53% adoption rates, respectively. Despite the high expectations for AI to transform jobs, there exists a concerning gap in AI literacy, with only 6-14% of workers considering it crucial for their careers. The report highlights the need for organizations to foster AI literacy and healthy working habits to prepare for the anticipated changes. It also discusses the paradox of high adoption rates alongside a lack of preparation among employees, emphasizing the importance of integrating AI into daily workflows effectively.