Newsquest's Implementation of Consent or Pay Model

This document is a case study detailing Newsquest's implementation of the 'Consent or Pay' model, facilitated by Sourcepoint's testing capabilities. Newsquest, a leading local news publisher in the UK, has a significant online presence, reaching over 50 million users monthly. The case study outlines how Newsquest proactively adopted this model, beginning testing over a year ago without prior regulatory pressure from the Information Commissioner's Office (ICO). The rollout was completed across more than 200 sites ahead of formal ICO engagement. The document describes the original user flow designed to educate users on the value of independent journalism while offering options for data consent or a paid ad experience. It also highlights the ICO's recent guidance on consent practices and the changes in the user consent landscape. The case study further discusses the enhancements made through Sourcepoint's platform, including improved testing and analytics, which led to a notable increase in monetizable page views with minimal impact on bounce rates.