Synacti Acquisition Strategy Using Sourcescrub

This case study details Synacti's approach to sourcing acquisition opportunities within the software industry, highlighting their first completed acquisition, Callbell, which was facilitated through the use of Sourcescrub. Founded in London in 2023, Synacti focuses on partnering with high-growth, founder-owned companies. The firm faced challenges in identifying suitable investment opportunities due to the competitive landscape and the broad nature of the software sector. To address these challenges, Synacti employed Sourcescrub, which provided powerful filtering capabilities and company monitoring features. This enabled the team to efficiently identify and engage with potential acquisition targets that aligned with their investment criteria. The case study outlines how Sourcescrub's tools significantly enhanced the efficiency of Synacti's sourcing efforts, allowing them to achieve a twofold increase in outreach efficiency and resulting in substantial annual cost savings. The successful acquisition of Callbell exemplifies the effectiveness of Sourcescrub in supporting Synacti's strategic goals.