Data Integration and Customer Segmentation Strategy

This document is a technical report outlining a data integration and customer segmentation strategy utilizing Microsoft Fabric. The report details the process of consolidating data from various sources, specifically through Azure Data Factory, which handles extraction, consolidation, and cleansing. It describes how data modeling was performed using Azure SQL while managing unstructured data with Azure Data Lake. The report also explains the design of interactive dashboards using Power BI, which incorporate key performance indicators to provide quick sales overviews and dynamic reports for sales analysis across product, region, and customer. Further, it discusses customer segmentation based on demographic and purchase behavior data for effective marketing strategies and sales funnel monitoring. The document identifies challenges faced by the client in deriving insights from decentralized data sources and presents a tailored data platform solution that led to significant improvements in revenue growth and data quality.