Enhancing Patient and Visitor Experiences with Video Streaming

This executive brief discusses the implementation of video streaming in healthcare facilities to enhance patient and visitor experiences. It outlines how hospitals and health systems can meet evolving patient preferences by providing access to live and on-demand content on personal devices. The brief details the growing trend of video streaming, noting that Americans with streaming capabilities spend an average of 189 minutes daily on digital media, with a significant portion of the audience preferring mobile devices for viewing. It emphasizes the widespread appeal of streaming services across different age groups, highlighting that both younger and older adults utilize these services. By offering video streaming, healthcare providers can improve patient satisfaction, which may positively impact reimbursements and revenue. The brief also suggests that providers should view video streaming as a means to enhance patient engagement and differentiate themselves in a competitive market. It concludes with recommendations for simplifying the delivery of enhanced video experiences.