Club Med Language Learning Program Development

This case study outlines the partnership between Speexx and Club Med to create a language learning program tailored for Club Med's diverse workforce, consisting of over 23,000 employees across 70 resorts worldwide. The initiative aims to address the unique challenges faced by employees who may not have regular computer access, emphasizing mobile learning solutions through the Speexx app. With a goal set in December 2021, the program integrates seamlessly with Club Med's existing ecosystem, specifically Workday, to provide an accessible blended learning environment. Key results achieved include a 43% engagement rate of employees accessing the platform via mobile, showcasing the successful implementation of a communication strategy to encourage participation. The program is designed to foster a sense of autonomy in personal development, allowing employees to initiate their training at their convenience. Future plans involve enhancing user adoption and expanding the program's reach through innovative communication methods.