Language Training Solution for GUESS Employees

This case study outlines the collaboration between GUESS, a global fashion brand, and Speexx to implement a flexible language training solution for its employees in Canton Ticino, Switzerland. The initiative began in 2022 with a pilot program aimed at enhancing English communication skills critical for interactions with the US headquarters. Following the pilot's success, GUESS expanded the program to include additional languages and learners, adopting the Expert Pro solution, which integrates microlearning modules, one-to-one coaching, and interactive workshops. The training approach emphasizes personalized learning, allowing employees to improve both spoken and written communication skills through tailored content relevant to the fashion industry. The results have shown a 50% increase in user participation from 2022 to 2024, reflecting the effectiveness of the flexible training format. Looking ahead, GUESS plans to further engage employees through internal contests and additional specialized language training projects, reinforcing its commitment to employee development and business alignment.