Millennials and Gen Z Impact on CPG Industry

This report delves into the characteristics and preferences of Millennials and Gen Z as the next generation of consumers influencing the Consumer Packaged Goods (CPG) industry. It identifies key trends and behaviors exhibited by these demographics, supported by data from various surveys conducted in July and May 2025, which reflect their purchasing power and shopping habits. The document outlines how approximately 40% of these consumers follow specific diets by choice and highlights their intent to avoid certain ingredients in the products they consume. Additionally, it presents insights into their shopping preferences, indicating a tendency to frequent Natural & Organic stores and local Farmer's Markets, as well as the role of digital platforms in their product discovery process. The report emphasizes how these younger consumers prioritize quality, sustainability, and price when making purchase decisions, ultimately shaping the future landscape of the CPG industry.