Natural Products Industry Growth Analysis 2025

This report analyzes the state of the U.S. natural products industry as of 2025, highlighting significant growth trends and consumer behavior. The industry has seen a substantial increase in size, growing from $97 billion in 2007 to over $325 billion in 2024, indicating a robust annual growth rate. The report details year-over-year growth for various natural product categories and outlines the spending habits of consumers, noting that shoppers are increasingly purchasing natural products. Key insights include the rising popularity of vitamins and supplements, with a notable shift towards holistic and fitness-oriented options. The report also discusses the competitive landscape for retailers, emphasizing the need for innovation and strategic partnerships with brand partners to navigate market pressures. Additionally, it presents data on the performance of specific product categories and highlights emerging trends in consumer preferences, particularly in high-protein and multifunctional products.