Alpha Odds Technology Enhances Sportsbook Profitability

This technical report discusses the impact of Sportradar's Alpha Odds technology on sportsbook operators during the UEFA Euro 2024 qualifying matches. The report states that Alpha Odds, which utilizes AI-driven personalized odds, increased profits for operators by an average of 15%. The technology was launched in 2022 and is designed to improve trading efficiency and risk management. By accurately predicting game event probabilities, Alpha Odds enables operators to create customized betting prices that align with their risk exposure. The report provides examples of how the technology allowed operators to manage risk effectively during matches, ensuring they could continue accepting bets even as scores changed. It also highlights the predictive capabilities of Alpha Odds, which helped safeguard sportsbooks against potential losses on favorable matchdays. The solution is currently available for soccer and tennis betting markets and will expand to basketball later in 2024.