2024 State of Adventure Travel Survey Findings

This report presents the findings of the 2024 State of Adventure Travel Survey conducted by SPOT, focusing on the experiences, skills, and motivations of adventure travelers. The survey reveals that while 70% of respondents express interest in adventure travel to lesser-known destinations, only 57% feel confident in their safety and preparedness knowledge. It highlights the prevalence of communication emergencies during travel, with 42% of participants reporting such experiences. The report also notes a significant trend towards solo travel, particularly among Millennials, with 75% likely to consider traveling alone. However, many respondents lack confidence in basic survival skills, with only 25% believing they could navigate without technology. The survey further examines perceptions of safety risks, revealing misconceptions about dangerous wildlife encounters. Overall, the findings indicate a growing need for tools like satellite messengers to enhance safety for adventure travelers, especially as more individuals venture off the grid unprepared.