Coca-Cola Consolidated Delivery and Merchandising Integration

This case study details how Coca-Cola Consolidated, one of the largest bottlers in the United States, improved operational efficiency by integrating delivery truck visibility with field merchandising. The deployment of Spring's Merchandising platform in 2016 aimed to enhance collaboration between Field Sales and Merchandisers. The platform provided tailored prescriptive activities for Merchandisers and improved visibility into delivery status at each store. By integrating delivery status into the merchandising application, Merchandisers could coordinate their schedules effectively with delivery trucks, reducing dead time significantly. The solution offered real-time alerts for route changes and updated estimated times of arrival, allowing Merchandisers to manage their time efficiently. Additionally, the Spring Global platform enabled better collaboration between Sales Representatives and Merchandisers, ensuring accurate in-store orders and addressing challenges during staffing shortages, particularly during the Covid-19 pandemic. The case study illustrates the benefits of a highly connected mobile solution in enhancing operational efficiency and customer service.