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Sprite
Overview
Sprite is a company based in the USA operating within the Computers and Technology sector, specifically focusing on Information Technology and Services. With a workforce of 201 employees and reported revenue of 101 million USD, the company engages in research and analysis pertaining to digital finance and consumer behavior. One of its notable contributions is a multidisciplinary framework that addresses digital vulnerabilities associated with the Buy-Now-Pay-Later (BNPL) model in the UK. This framework examines the implications of BNPL as an unregulated financial product that allows consumers to defer payments for goods purchased online. The research highlights the potential risks associated with BNPL, particularly for younger consumers who may struggle with debt due to the lack of transparency regarding how their personal data is utilized in these financial transactions. Sprite's focus on the intersection of technology and finance reflects a commitment to understanding the evolving landscape of digital payment systems and their impact on consumer behavior.