Total Economic Impact Study of Sprout Social

This document is a Total Economic Impact™ study commissioned by Sprout Social and conducted by Forrester Consulting. It aims to evaluate the potential return on investment (ROI) that enterprises may achieve by implementing Sprout Social's suite of social media management tools. The study outlines the challenges organizations face in managing multiple social media accounts and how Sprout Social addresses these issues by providing a centralized platform for content publishing, customer interactions, and analytics. Through interviews with representatives from organizations using Sprout Social, the report details the benefits, costs, and risks associated with the investment. Key findings include significant time savings for social media teams, increased revenue from employee advocacy, and cost reductions from retiring legacy tools. The study also quantifies the financial impact, indicating a net present value of $1.31 million and an ROI of 268% over three years. Additionally, it highlights unquantified benefits such as improved audience engagement and customer satisfaction.