SQAD is a business services company based in the United States, specializing in advertising and marketing services since its founding in 1975. With an employee size ranging from 51 to 200, the company focuses on providing insights and analytics related to media planning and advertising effectiveness. SQAD's recent publications include research reports and guides that analyze significant trends in advertising, particularly in relation to major events like the NFL season. Their document titled "NFL Insights 2024" explores the substantial impact of the National Football League on the media landscape, highlighting the NFL's influence on advertising spend across various platforms. Another publication, the "Holiday Outlook," offers insights into seasonal marketing strategies. SQAD's expertise lies in understanding the dynamics of advertising spend and media consumption, providing valuable data to businesses looking to optimize their marketing strategies in a competitive environment. The company’s focus on data-driven insights positions it as a resource for organizations aiming to enhance their advertising effectiveness.