StackAdapt Footfall Attribution Measurement Guide

This document is a guide that details the StackAdapt Footfall Attribution measurement solution, which aims to measure the impact of advertising campaigns on driving real-world visits to physical locations. It outlines the process of matching exposed users to consented mobile devices and tracking visits when these devices appear at stores. The guide explains how to measure visitation lift by comparing the exposed group against a control group that was not exposed to ads. It also describes the reporting capabilities, including near real-time measurement and the ability to assess campaign effectiveness in driving store visits. The guide emphasizes the importance of understanding return on investment (ROI) from online advertising and optimizing campaigns based on insights gained from visitation data. Additionally, it highlights the flexibility in location tracking and the ease of activating footfall studies for ongoing or upcoming campaigns.