Association Chapter Sponsorship Program Strategies

This guide outlines effective strategies for developing an association chapter sponsorship program. It emphasizes the importance of sponsorships in providing financial support and enhancing the credibility of the chapter. The document discusses alternatives to traditional annual sponsorships, suggesting that chapters can seek sponsors for individual events or specific activities, such as meals or technology needs. It also highlights the potential for content sponsorships, where sponsors can attach their names to newsletters or job boards. The guide encourages chapters to conduct thorough research to identify suitable sponsors and to utilize their websites to promote sponsorship opportunities effectively. Additionally, it suggests being creative in identifying potential sponsors from adjacent industries or those interested in the chapter's audience. The overall aim is to help chapters increase their value and attract more members through innovative sponsorship approaches.