Local Content Strategies for Association Chapter Members

This guide outlines strategies for creating a digital members-only content hub for association chapter members. It emphasizes the importance of providing tailored local content to enhance member engagement and satisfaction. The document details three key ideas to help chapters establish effective content hubs. First, it suggests setting clear goals to understand the functionality and purpose of the hub, ensuring it meets members' needs. Second, it encourages consideration of potential challenges, such as resource limitations and controversial topics, which could affect content management. Lastly, it highlights the necessity of discovering members' preferences through surveys and focus groups to ensure the content provided aligns with their interests. The guide stresses the importance of maintaining the hub over time to prevent it from becoming outdated or irrelevant, ultimately reinforcing the value of membership for chapter members.