Summary
This document is a case study detailing how Dallas Independent School District (ISD) successfully grew its enrollment during a time when other districts faced declines. The case study outlines the challenges Dallas ISD encountered in communicating essential program information to a diverse and multilingual community. It describes the need for effective differentiation of offerings and building trust among families in need of educational services amidst demographic shifts. The document presents Strategar's culturally responsive and data-driven communications strategy, which included multichannel campaigns, local media interviews, community event sponsorships, and targeted messaging. The results indicated an increase in enrollment, with over 1,500 more students than anticipated for the 2024–2025 school year, demonstrating the effectiveness of the implemented strategies in enhancing community trust and program visibility.
