Stravito is a Swedish company founded in 2017 that operates within the software industry, specifically focusing on business intelligence (BI) software. With an employee size ranging from 51 to 200, Stravito has generated revenue of approximately 14.7 million USD. The company emphasizes the importance of understanding the human-business connection, as highlighted in its recent publication, the Q1 2023 State of Insights Spotlight Report. This report synthesizes insights from industry leaders, focusing on the need to bridge the gap between businesses and consumers. It discusses the significance of adopting a human-centric approach in insights work, advocating for the practice of asking the right questions to uncover underlying consumer needs and challenges. The report also outlines strategies for fostering meaningful stakeholder dialogue and emphasizes that technological capabilities should serve human-centric objectives. Through its focus on consumer understanding and the interplay between business and human needs, Stravito aims to enhance the effectiveness of insights-driven decision-making within organizations.