Online Ordering Report 2024 Key Trends and Strategies

The document is a report detailing trends and actionable strategies for online ordering in the restaurant and convenience store sectors for the year 2024. It highlights that online ordering is a significant channel, accounting for 27% of all orders in 2023, with the top 25% of operators seeing even higher volumes. The report outlines critical performance indicators that businesses should monitor, including customer acquisition rates and retention levels, while also addressing the importance of converting guests from third-party marketplaces to first-party ordering platforms. It underscores that guests ordering directly tend to spend more and have higher lifetime value compared to those using third-party services. Additionally, the report emphasizes the need for effective technology consolidation and offers strategic recommendations for improving the online ordering experience, such as leveraging artificial intelligence and personalizing the ordering process. It serves as a valuable resource for marketers and operational leaders aiming to enhance online sales performance and customer engagement.