Jayco Corporation Data Integration Case Study

This case study details the integration of SugarCRM at Jayco Corporation, Australia's largest RV manufacturer, which operates through a network of over 29 dealerships. The document outlines the challenges faced by Jayco due to outdated CRM systems and scattered data across sales, marketing, and after-sales teams. It describes the need for a flexible CRM solution to centralize data and improve customer support and sales processes. The case study explains the comprehensive scoping process led by Andrew Fogarty, Business Analytics Manager, to identify the right CRM solution, ultimately choosing SugarCRM for its customizability and ability to integrate data. The implementation process involved creating data-sharing agreements and setting up various SugarCRM modules, leading to improved visibility into sales trends and marketing campaign performance. The document concludes with insights into how SugarCRM has transformed operations at Jayco, enhancing collaboration between departments and enabling better customer service.