This report serves as a comprehensive analysis of identity fraud trends and prevention techniques for 2024. It is divided into two main sections: Offense and Defense. The Offense section outlines various fraud tactics, including the rise of deepfakes and the increasing complexity of fraud schemes facilitated by fraud-as-a-service platforms. The Defense section discusses prevention strategies, emphasizing the need for continuous monitoring and compliance with emerging regulatory frameworks that mandate businesses to compensate users for fraud-related losses. The report is based on extensive data collected from over three million fraud attempts and surveys conducted with industry professionals and end-users across multiple regions. Key findings indicate that identity fraud has doubled over the past four years, driven by factors such as digitalization, low cybersecurity hygiene, and the democratization of fraud. The report aims to equip businesses with the knowledge necessary to strengthen their defenses against identity fraud and adapt to evolving threats.