Immersive Music Experience at London's Frameless

This document is a case study detailing the immersive music experience created by Pollen Music Group at London's Frameless, the UK's largest permanent immersive arts venue. The event, titled 'Brainstorms: A Great Gig in the Sky,' featured an innovative exhibit that combined music and brain data visualization. Attendees experienced a custom mix of Pink Floyd's 'The Great Gig In the Sky,' while their brain activity was recorded using EMOTIV EPOC X headsets. The data collected from 125 individuals was transformed into a visual representation of the Aurora Borealis. Additionally, a live brain data capture event involved 250 VIP participants, whose EEG data was visualized in near real-time. The document outlines the technical challenges faced by Pollen Music Group, including the need for high-performance workstations capable of processing large data volumes. The solution involved using Supermicro AMD-based workstations, which facilitated the successful execution of the immersive experience. The case study emphasizes the potential applications of brain-sensing technologies in music therapy.