Swisscom Directories

Overview

Swisscom Directories AG, operating under the brand localsearch.ch, is a Swiss company specializing in business services, particularly in advertising and marketing. Established in 1999, the company has evolved from a traditional publisher of telephone and business directories into a digital marketing partner for small and medium-sized enterprises (SMEs) in Switzerland. This transformation has been significantly influenced by the leadership of CEO Stefano Santinelli and reflects the broader trend of digitization that began in the early 2000s. The company has a historical foundation dating back to the publication of Switzerland's first public telephone directory in 1880. In 2005, Swisscom Directories AG collaborated with PubliGroupe to launch local.ch, an official online telephone directory, marking a pivotal shift towards digital services. The company continues to adapt to changing market conditions and is exploring opportunities for expansion beyond Switzerland, particularly in Europe, where digitization is increasingly critical for SMEs. The document corpus includes case studies and checklists that reflect its commitment to providing resources for businesses navigating the digital landscape.

Industry