Digital Product Management Survey Findings

This technical report presents findings from a global survey aimed at understanding the adoption of digital product management (DPM) and its impact on business objectives and customer value. The research compares data from 2024 with that from 2022, revealing a consistent focus among companies on efficiency, quality, and customer value. Notably, 84% of companies are transitioning from a project-oriented approach to a product-based philosophy, which aligns employee efforts with customer satisfaction. The report indicates that 91% of respondents believe DPM facilitates this transition, enhancing collaboration between business and development teams. Furthermore, 94% of participants assert that DPM solutions ease digital transformation efforts, with 97% indicating they have or plan to initiate such transformations. The findings underscore the significant benefits of DPM in driving increased customer value, internal alignment, and overall business success, with 95% of companies reporting successful DPM initiatives.