Summary
This case study details how a Fortune 500 energy company improved its preboarding and onboarding processes for a cohort of over 60 interns. The company faced challenges in keeping new hires engaged prior to their start dates, primarily relying on emails that often went unnoticed. The onboarding process was manual and time-consuming, taking 6-8 weeks to complete. To address these issues, the early careers team implemented Symba, a platform that streamlined communication and provided a centralized location for resources. This solution allowed the team to reduce the time-to-onboard by 50%, bringing it down to 4 weeks. The Welcome Journey feature engaged 94% of interns, with high open and click-through rates for automated emails. Feedback from returning interns indicated a smoother onboarding experience with all resources easily accessible, leading to a less cluttered email inbox. The case study illustrates the effectiveness of Symba in enhancing the intern onboarding experience.
