Impact of Subscription Economy on Automotive Dealer Services

This research report examines how the rising interest in the subscription economy is transforming the automotive dealer service experience. It outlines the historical context of automotive manufacturing and the shift from traditional sales models to subscription-based services. The report highlights the findings from a survey of 500 vehicle owners in the U.S. and Europe, revealing that while customer satisfaction with current dealer services is high, awareness of subscription services remains low. Key insights include the necessity for automotive OEMs to invest in service improvements to meet evolving customer expectations. The report details the transition from a reactive service model to a proactive one, where maintenance is performed before vehicle failures occur. It emphasizes the importance of maximizing product uptime and the need for OEMs to adapt to changing consumer demands. The report concludes with a call for manufacturers to prepare for the inevitable shift towards subscription-based models, which will redefine their business operations and customer interactions.