This case study details GOWIN Semiconductor's SecureFPGA, a solution designed to address security challenges faced by Original Equipment Manufacturers (OEMs) in the Internet of Things (IoT) sector. The document outlines the necessity for OEMs to protect data and communications generated by their devices while also safeguarding against counterfeiting and overproduction. SecureFPGA integrates a hardware-based Root of Trust (RoT) that provides an unclonable identity for each device, ensuring secure authentication and data protection. The study presents the advantages of using Synopsys Software-based PUF IP, which generates a unique silicon fingerprint for each chip, enhancing security without compromising supply chain flexibility or increasing operational costs. Additionally, it discusses how SecureFPGA can automate the deployment of RoT in less secure environments, making it suitable for various applications beyond IoT, including edge computing and server markets. The case study emphasizes the importance of maintaining device integrity and protecting intellectual property in a competitive landscape.