Digital Health Product Strategy Case Study

This case study outlines the development of a digital health platform aimed at managing oncology patients across the care continuum. The academic medical center faced challenges in defining the product value proposition, business model, and pricing strategies to attract and retain patients. The objective was to validate the value proposition and identify additional solutions that could generate revenue. The solution involved conducting market intelligence by engaging with providers and payers to understand pain points in oncology care. Based on this intelligence, oncology solutions were identified and prioritized, including the use of Artificial Intelligence to identify high-risk patients. The case study also details how the client was assisted with navigating regulatory challenges, including bundle payments and reimbursement strategies. Ultimately, the client successfully pivoted to build a Minimal Viable Product and implemented a go-to-market strategy based on the recommendations provided.