Tabby

Overview

Tabby, founded in 2019 and based in the United Arab Emirates, operates within the software industry, specifically focusing on financial software and eCommerce solutions. The company employs between 501 and 1,000 individuals and has reported significant revenue. Tabby's expertise is highlighted through its research initiatives, such as "The Ultimate Middle East Shopping Survey 2024," which analyzes consumer behavior and preferences in the retail sector. This survey, the largest of its kind in the Middle East, gathered insights from 7,516 Tabby shoppers, aiming to inform retail strategies for enhancing sales. The report emphasizes the importance of understanding the purchasing journey and consumer demands for a seamless shopping experience, both online and in-store. Key findings suggest that shoppers value fast websites, payment flexibility, and consistent experiences across channels. The insights provided by Tabby are intended to assist brands in adapting to evolving consumer expectations and optimizing their retail strategies in a competitive landscape.

Industry