CircleCI AWS Marketplace Growth Case Study

This case study details CircleCI's engagement with Tackle to enhance its presence on the AWS Marketplace. The document outlines how CircleCI, a software delivery platform, faced procurement challenges as customers shifted their purchasing preferences towards cloud marketplaces. By collaborating with Tackle, CircleCI successfully integrated its services into the AWS Marketplace, resulting in a significant increase in revenue from this channel, which now accounts for 10% of its overall business. The case study highlights the rapid growth of CircleCI's AWS Marketplace revenue, which increased by 452% within a year. It also discusses the simplification of procurement processes and improved financial reporting through Tackle's services. Furthermore, CircleCI has expanded its co-selling efforts with AWS partners, generating thousands of leads annually and maintaining a robust pipeline of deals. The document emphasizes the operational efficiencies gained through Tackle, including a notable 185% return on investment, and outlines CircleCI's plans for future scaling.