Datometry Case Study on Microsoft Marketplace Partnership

This case study outlines the partnership between Datometry and Tackle in the context of launching transactable listings on the Microsoft commercial marketplace. It describes how Datometry, a leader in database virtualization, aimed to enhance its go-to-market strategy by leveraging Tackle's expertise to create a marketplace presence. The collaboration resulted in a significant return on investment, with Datometry achieving a 25x ROI in its first year. The study details the streamlined processes for revenue reporting and the benefits of co-selling with Microsoft, which helped Datometry navigate complex procurement procedures. Furthermore, it emphasizes the importance of Tackle's support in maintaining compliance and optimizing marketplace strategies. The case study concludes with insights into the future of Datometry's marketplace initiatives and the anticipated growth in customer adoption of marketplace solutions, highlighting the evolving landscape of cloud software procurement.