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Tagger
Overview
Tagger is a software company based in the United States, founded in 2015, that specializes in marketing services with a focus on influencer marketing within the fashion industry. The company employs between 51 and 200 individuals and has reported revenue of approximately 30 million USD. Tagger's expertise is evident in its Q2 2023 Global Industry Report: Fashion Index, which analyzes trends and performance metrics across various social media platforms. This report highlights the evolving landscape of consumer expectations in fashion, where authenticity and brand connection are increasingly important. It emphasizes the significance of influencer marketing as brands seek to enhance their credibility and engagement with audiences. The report draws insights from a substantial dataset, including approximately 446,000 influencers and 15.6 million posts, showcasing trends such as the dominance of short-form video content on platforms like TikTok and Instagram. Tagger's findings aim to guide brands in tailoring their influencer marketing strategies to effectively reach their target customers.