Summary
This case study outlines the collaboration between Independent Living Systems (ILS) and Taylor Healthcare to enhance ILS's trade show marketing efforts. ILS, a provider of managed care services, faced challenges related to the logistics and design of their trade show displays, which required frequent shipping, setup, and dismantling. Taylor Healthcare offered a streamlined solution by providing custom graphics and fixtures tailored to each event's theme. They utilized their Event & Asset Management (EAM) service to manage the entire process, including shipping booth materials, overseeing setup and teardown, and conducting post-show inspections. Additionally, Taylor facilitated the reskinning of booth fixtures and managed the printing and warehousing of marketing collateral. This partnership allowed ILS to focus on brand building while ensuring efficient and effective trade show participation.
