Direction of Technology Ecosystem Report 2024

The Direction of Technology Ecosystem Report is a comprehensive analysis based on a survey conducted from April to June 2024, involving 1,006 business-to-business channel partners across North America and other global regions. The report outlines the challenges and opportunities faced by technology companies in North America, emphasizing the need for investment in technology infrastructure and specialized training to address skills gaps. Key findings indicate that North American respondents prioritize business enablement and simplified tech solutions, with a significant focus on integrating high-growth technologies such as AI. The report also highlights the increasing demand for AI-related services, with 67% of respondents noting customer requests for AI proofs of concept. Additionally, it discusses the evolving skill requirements in the tech workforce, identifying security, AI, and networking as critical areas of focus. Overall, the report underscores the importance of collaboration and adaptability in navigating the rapidly changing technology landscape.