IBM Co-Marketing Guide for Business Partners

This guide serves as a resource for IBM Business Partners regarding the Co-Marketing Incentive Offering. It outlines the advantages available to partners, including marketing funds that can be used to promote IBM products and services. The guide details various marketing tactics eligible for reimbursement, such as digital marketing, customer conferences, trade shows, and direct marketing. It emphasizes the importance of adhering to the Co-Marketing Terms and Conditions, which govern the use of funds. The document also provides examples of demand generation activities and the necessary proof of performance required for reimbursement. Furthermore, it specifies eligible and ineligible expenses, ensuring partners understand the limitations and requirements for claiming reimbursement. The effective date of the guide is November 05, 2024, and it includes information on promotional gifts and the reimbursement process for various marketing activities.