Customer Data Platform Use Cases for Telecom

This whitepaper serves as a comprehensive guide for telecom companies to leverage Customer Data Platform (CDP) technology effectively. It outlines the critical role of data in enhancing customer engagement, operational efficiency, and predictive analytics within the telecommunications sector. The document details various data-driven use cases that can help telecom businesses improve customer retention and revenue. It emphasizes the importance of transforming raw customer data into actionable strategies while addressing specific objectives such as churn reduction and maximizing average revenue per user (ARPU). Additionally, the whitepaper presents a structured approach for implementing these use cases, including the 6Ws Framework, which covers the purpose, target audience, solution, timing, delivery channels, and implementation steps. By following this guide, telecom companies can unlock the full potential of their CDPs and foster collaboration across different teams and channels, ultimately driving innovation and enhancing customer experiences.