Global Pharmaceutical Organization Enhances Lead Generation

This case study outlines how a global pharmaceutical organization utilized Tealium's AudienceStream to improve its lead generation efforts by creating a unified view of healthcare providers. The organization faced challenges in growing its share of prescriptions and revenue, necessitating the integration of offline and digital channel activities into their CRM system, Veeva. By deploying Tealium across over 50 global website properties, the organization was able to enhance customer conversion rates by 25% through improved service chatbot integrations. The case study details the operational efficiencies gained by reducing complexity and reliance on IT, allowing for timely and targeted messaging across digital marketing channels. Additionally, the organization ensured compliance with privacy and consent laws while sharing data anonymously with third-party vendors. The results demonstrate a significant improvement in return on advertising spend (ROAS) and the prioritization of sales calls based on real-time intent scores, ultimately driving increased registrations and prescription rates.