Retail Media Report 2025 Market Dynamics

This report presents an analysis of the retail media landscape as of 2025, detailing market dynamics and performance metrics. It outlines the significant growth in global retail media spending, which reached $136 billion in 2023 and is projected to hit $145.5 billion by the end of 2025. The report emphasizes the increasing share of retail media in the digital advertising market, accounting for nearly 20% of total ad spend. It documents how brands leverage first-party data for targeted marketing, with 87% of brands citing this data as a key attraction to retail media. The report also discusses the shift in spending towards off-site retail media, which is growing rapidly, and highlights the challenges retailers face in measuring the effectiveness of omnichannel campaigns. Additionally, it notes the collaborative efforts between brands and retailers to enhance data sharing and improve targeting, while addressing the complexities introduced by evolving technologies such as AI. Overall, the report illustrates the robust trajectory of retail media as a vital component of the digital marketing landscape.