Amazon Annual Review 2024 Benchmark Report

This document is a benchmark report analyzing Amazon's performance in 2023 compared to 2022. It outlines key metrics such as Cost-Per-Click (CPC), Average Cost of Sales (ACOS), and Return on Advertising Spend (ROAS) across various categories. The report indicates that Amazon maintained its leading position in the e-commerce sector despite increased competition from platforms like Walmart and TikTok. It notes a slight decrease in average CPCs by 2% in 2023, suggesting reduced competition on Amazon's marketplace. The report also highlights that sellers spent over $426 million on advertising, with significant investments in the Health & Household and Home & Kitchen categories. Additionally, it discusses trends in consumer behavior and advertising effectiveness, emphasizing the importance of data-driven strategies for sellers aiming to succeed in 2024. The methodology section explains that the data is derived from Teikametrics' client base, ensuring accuracy in benchmarking.